Product visibility is revenue. Most e-commerce stores leave it on the table.
E-commerce SEO is technically complex in ways that most general SEO advice does not address: faceted navigation producing thousands of duplicate URLs, thin category pages that Google will not index, product descriptions copied from manufacturers, and crawl budgets stretched across hundreds of thousands of pages.
We have worked with e-commerce stores on platforms including WooCommerce, Shopify, Magento, and custom-built solutions. Our approach starts with architecture: getting the category structure right, controlling which URLs get indexed, and eliminating the duplicate content that is silently killing most stores' rankings.
From there we work on category and product page optimisation, internal linking, structured data (Product, BreadcrumbList, Review), and the content that transforms a thin category page into something Google wants to rank. Link building for e-commerce focuses on product-adjacent content — gift guides, buying guides, and editorial mentions from relevant publications.
What this service has delivered
A fashion e-commerce store in Naples grew organic revenue by 187% in 10 months after category restructuring and crawl budget fixes resolved indexation issues affecting 40% of their inventory.
An electronics retailer recovered from a Google core update that had dropped them 60% in traffic by fixing faceted navigation duplication and rebuilding their internal linking structure.
What is included in this service
Every item listed here is part of the standard scope. We do not advertise services we do not deliver.
Choose the scope that fits your project
All options below cover the same core service — they differ in scope, volume, or scale. Not sure which one is right for your site? Ask us before purchasing.
Questions about this service
The most common questions we get from clients who are considering this service, answered directly.