About the agency

We do one thing.
We do it well.

SEO Daily Trends is a specialist search engine optimisation agency based in Sanluri, Sardinia. No social media management. No paid ads. No web design. Just SEO — done with focus, reported with honesty, and measured against the metrics that matter.

2018
Our story

Founded on a simple idea:
specialise and deliver.

180+
Clients ranked on page 1
€8.4M
Revenue attributed to organic search
94%
Client retention rate
6yr
Focused entirely on SEO

SEO Daily Trends was founded in 2018 by Marco Ferretti in Sanluri, Sardinia, after six years running SEO for e-commerce brands across Northern Italy. The premise was simple: most agencies were selling SEO as a side service alongside web design, social media, and paid ads. The result was that SEO never got the attention it needed to produce real results.

We built this agency around one discipline only. No social media management. No PPC campaigns. No website redesigns. Just search engine optimisation — done seriously, reported honestly, and measured against the metrics that matter to a real business.

Six years later, we have helped over 180 clients rank on the first page of Google across industries ranging from furniture retail and dental clinics to SaaS startups and regional law firms. Our client retention rate sits at 94%, which is the number we are most proud of. It means the work is working.

Our mission

Search is the one marketing channel where the better your product and the better your content, the more you benefit. We help brands deserve their rankings — and then get them.

How we work

The principles that guide everything we do

These are not brand values written by a marketing consultant. They are the actual decisions we make every day about how to run client accounts.

01

We report honestly, even when the numbers are not good

If a month produced limited results, you will know exactly why. We do not hide flat months in dashboards or bury bad news in footnotes. Honest reporting is more useful to you, and more useful to us as a signal to adjust strategy.

02

We recommend the package that fits, not the one that costs most

If a client comes to us needing a one-time audit, we tell them that and price it accordingly. We do not push everyone onto a monthly retainer. Clients who start with the right scope and see results are the ones who become long-term clients.

03

We say no to clients we cannot genuinely help

If we review a brief and believe the expectation is unrealistic for the budget or timeline, we say so. We would rather decline a project than take fees for results we cannot deliver. This keeps our client list manageable and our retention rate where it is.

04

Every decision has a documented reason

When we make a recommendation — whether it is a redirect structure, a content angle, or a link target — we write down why. This serves two purposes: it makes us accountable, and it means you always know the thinking behind the work.

The team

Four specialists. That is the whole team.

We are not a large agency. We are a focused group of four people who have worked in SEO for years and have no interest in growing beyond what we can manage at a high standard. Your account is handled by someone on this list — not passed to a junior after onboarding.

Marco Ferretti
Marco Ferretti
Founder & Head of SEO Strategy

Six years in e-commerce SEO before founding SDT. Obsessed with technical audits and the relationship between crawl efficiency and traffic growth.

Elena Russo
Elena Russo
Technical SEO Lead

Former web developer turned SEO specialist. Elena handles technical audits, migrations, and Core Web Vitals fixes.

Luca Conti
Luca Conti
Link Building Manager

Eight years in digital PR and link acquisition. Luca manages relationships with editorial publishers across Italy, Germany, France, and the UK.

Sara Mancini
Sara Mancini
Content SEO Strategist

Ex-journalist with a background in topic clusters and search intent mapping. Sara builds the content frameworks that help clients rank for hundreds of keywords with fewer pages.

Our toolset

The tools we use on every project

We use the same tools you would use to audit our work. There is nothing proprietary or hidden in our process — just rigorous application of proven tools.

Ahrefs
Screaming Frog
Google Search Console
Google Analytics 4
PageSpeed Insights
Semrush
BrightLocal
Google Business Profile
Surfer SEO
SEOmonitor
Moz
Yoast (WP)
Work with us

Four people. Serious about
one thing.

If you are looking for a large agency with a flashy pitch deck, we are probably not the right fit. If you want a small, focused team that treats your account with the same attention we gave our first client, get in touch.

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